At Meet Boston, our purpose is to drive economic growth for our partners, connect business and leisure travelers with the full breadth of offerings in Boston and beyond, and shape the global perception of our region. The Meet Boston mission is to elevate Boston’s vibrant neighborhoods and diverse people, amplifying their stories and sharing them locally and across the globe. We deliver exciting and inclusive programs and services that drive our local economy by unifying an eclectic range of community stakeholders around the opportunities, experiences and energy that define our destination and enhance our industry. The tenets of the Meet Boston team are to be inclusive, newsworthy, historic, transportive and proud. Above all else, Meet Boston is an organization in motion, just like the dynamic destination we are charged with marketing to all audiences in all seasons. About Our Organization Meet Boston is the primary private sector marketing and visitor services organization charged with the development of meetings, conventions and tourism-related business. Our goal is to enhance the economy of Boston, Cambridge and the metropolitan area. Meet Boston is a not-for-profit, partnership-driven sales and marketing organization comprised of over 900 companies in Boston, Cambridge and across New England that depend upon the visitor and convention industries for their own success and growth. MCCA $7,643,631 Grants $3,500,201 Visitor Center $1,149,305 Other Revenue $954,945 Partnership $705,740 Publications, Sales, Marketing $729,466 TDMD $34,863,858 REVENUE Salaries $13,838,066 Marketing $13,428,017 Event Support & Sponsorships $8,666,735 Sales $5,133,312 Other Initiatives $1,843,336 General & Administrative $3,222,921 Convention Services $1,806,310 Need Period Promotions $2,407,113 Non-Operating $699,036 Leisure & Publications $585,494 EXPENSES PRELIMINARY FINANCIAL REPORT 2024 saw a significant increase in revenue resulting in an increased investment in marketing, sales, and promotion for the cities of Boston and Cambridge and the region. This strategic investment strengthened a comprehensive campaign expanding its reach and impact both domestically and internationally. To further its success, the Meet Boston team grew during 2024, elevating the talent and commit- ment needed to drive its growth. In addition to the focus on securing large scale and sporting events, financial support for com- munity events, neighborhood activations and inclusive initiatives were integrated in the alloca- tion of resources. The fiscal responsibility and visionary leadership of Meet Boston will continue to accelerate growth in the tourism industry of the two cities. 2 FINANCE Meet Boston Annual Report
